We create the right environment for developing great games
We create imaginary worlds you can enter with the tap of a finger to start exploring and building. Your imagination is your only limit. Underneath that visible world, the hidden world behind the screen begins.
Enter our world of inventing, developing and optimizing great free-to-play games. The foundation we start building on is our culture: motivated, dedicated and constructive. This creates the right conditions for our agile multidisciplinary teams to truly sparkle.
I know how to create a visually functioning universe from scratch
Matthew, Artist
Limitations inspire us
It’s not just about creating artwork that is so cutting edge and breathtaking, players forget the world around them. “If we’d just focus on that”, Matthew explains, “then the game would only be playable on the newest flagship smartphones, and we’d immediately lose 80-90% of our market. Our designs need to be smart and lean, but attractive. How can we still use animations? How can we make sure paying players get a stunning, visually satisfying reward for their purchase? These are the questions we ask ourselves. The limitations inspire us to come up with striking creative solutions.”
I know how to create the kind of fun that leads to revenue
The main goal of the games we create is: fun. That’s why Rajveer, a game designer who has roughly 15 years of experience at two of the worlds biggest mobile games companies, always comes up with new ways of keeping our existing game fresh. “In the free-to-play market we’re in, we use roughly two ways of generating revenue: incentivised ads, and in-app purchases. It’s all about balance: keeping the game optimally engaging for our non paying users, whilst offering the maximum possible investment satisfaction for our paying ones.”
I know how to tame the tremendous terabyte monster
Boris, head of data
Let's predict the future
Every action of every player translates into a line of data. Millions of lines of data form a 250 gigabytes beast in just one day. Over time, this beast grows into an uncontrollable monster that’s hundreds of terabytes in size, but stuffed with valuable insights that might propel us forward. It’s up to Boris and his team to tame it with big data solutions: “Not just to make sense of the past: we want predictive models that steer us towards optimal growth in the future. We feed all our data into neural networks that use machine learning, so that monster gets smarter every day and starts feeding us the info we need.”
I know how to open a portal to get players into our world
Even a potential blockbuster game, will only be as successful as the number of relevant players that find it. That’s where our UA (User Acquisition) department sharpens their swords and jumps into the playing field. Richard: “We engage potential players in numerous ways, using a constant mix of experimenting, analysing & optimizing. We do this, both to lead fresh players to the game and to “re-hook” old ones. Assisted by variable demographics, lots of A/B testing and mountains of data, the trick is to find exactly those players that love the game and are willing to spend money while playing.
We know how to make developing games as fun as playing them
Frans Jan, Developer
Focus and fun
Developing a game, to us, almost feels like a game in itself. Excitement, team effort, playfulness, creativity; it’s all there. In multi-disciplined teams we leap forwards in two week sprints, Agile Scrum style. The atmosphere is one of openness: we can really speak our minds when reviewing each other’s work. Working in Unity, we develop for iOS, Android and Windows all at the same time. Sprints are all about focus and reaching the goals we set ourselves, so it’s nice to have our “10% time”: creatively playing around with a side idea, following a Photoshop course, or whatever we feel might help us forward as a company.
We build hard, we play harder
We know how to build games. That is what we do every day with dedication and enthusiasm. Our supporting teams are there in the background to make sure our game builders flourish. Marketing & communications, customer support, IT and finance colleagues play a major role in this. And let’s not forget our office manager who ensures that everyone has a great working environment at the office and at home. We love what we do. So much so, that most of the time, our work doesn’t feel like work. But still, we ensure balance by taking a break sometimes. A game of foosball, anyone?
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